Event Structure:

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Duration: 1.5 hours
Team Size: 2–3 members
Participating Teams: 12–15 (Inter-college)

Judges: 2–3 industry professionals (Marketing / Media / Brand Strategy / Digital Marketing Agency / Social Media)

 

Core Concept:​

Each team will receive two cards (provided by The Marketing Club):

A real brand
A fictional but realistic controversy (2-line brief)

Using these, teams must diagnose the crisis, manage immediate backlash, and rebuild brand trust.

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Round 1: Crisis Drop (15 minutes)​

Objective: Test problem understanding and brand storytelling

Teams must analyse the situation and present:

• What went wrong

• Key stakeholders affected

• The biggest brand risk

 

Format:​

PowerPoint presentation
Time limit: 3–4 minutes per team

Round 2: Damage Control (20 minutes)

Objective: Evaluate crisis communication skills

Teams will design the first 72-hour brand response, deciding:

• Apology vs clarification vs defence

• Communication platform (Press / Social Media / Influencer)

Format:

1.5-minute mock press conference
One social media post (designed on Canva)

Round 3: Brand Comeback (25 minutes)

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Objective: Marketing-led recovery strategy

Teams must propose:

• New brand positioning

• Campaign idea or CSR initiative

• One key execution

• One measurable KPI